ORA-ÏTO is the label and the name of a French designer, who created at the age of 19, the very first virtual brand. Born in 1977, this iconic artist became known to the world at the end of the 90s, by converting products from the big-name brands, such as Vuitton, Apple, Nike or Bic, into 3D... Following numerous publications in magazines, fiction became reality when customers looked to buy their products, these products being obsolete while orders were flooding in on the ORA-ÏTO website, the second highest ever achievement by the Fonds National d'Art Contemporain (FNAC).
In the year 2000 in Paris, ORA-ÏTO acquired their own studio for creating their owvvvn actual products, whilst design, manufacture and communication developed together, throughout all activities. In 2002, they received the award for best design for their aluminium Heineken bottle, and original packaging. Their very first lamp was designed around the idea of a single tall and slender continuous line: ONELINE celebrated by their peers during the furniture trade show in Milan in 2004, and awarded a Red Dot Design.